Stanford Graduate School of Business and the Federal Reserve Bank of New York publish report

Kudos to Conchie Fernandez and CF Creative!

CF Creative and Conchie Fernandez were one of 10 alumni companies featured in a 2018 study on the impact of Latino entrepreneurship in the US, published by the Stanford Graduate School of Business and the Federal Reserve Bank of New York.

“I am deeply honored to have been selected for the cover, and as the only company in Florida to be featured in the report,” notes Conchie. “I invite you to turn to pages 36-40 to know more about what inspired me to move to the U.S., why I started CF Creative, and my deep commitment to work hard — always with a smile.”

“Thanks to the loyalty and support of mentors, partners, clients and collaborators like IWEC, we’ve grown 300x year-over-year since 2016, and we continue to expand our lead generation, strategic content and program management solutions with partners in Latin America who support our fully multicultural service delivery.”

Pg 40:

Conchie is following her passion. She is a writer and always knew she would end up writing. Asa content creator with her multicultural marketing, communications and business development firm, CF Creative, Conchie is bicultural and services both Latino- and non-Latino-owned companies. At a young age, her father told her you know you can be successful “if you sweat and you smile.” That is Conchie’s formula of success—giving her best and working hard. Having grown up in the Dominican Republic, she moved to Miami as an adult because she had a longstanding professional network in the region. She always knew she wanted to come to the United States.

“I was born with American DNA in my soul, if not my blood […] How could you not want to be part of the youngest country in our hemisphere which is by far the most advanced? It seemed that life was too short to live outside of that momentum and I needed to be a part of that,” she states.
Being named the number one marketing and communications agency in the U.S. last year by the U.S. Department of Commerce has generated much interest and business. Had she not learned to expand her business through the SLEI-Ed scaling program, Conchie indicates “we wouldn’t have been able to handle the workload we have now.” She has exciting business ventures with Microsoft with small teams in Colombia and Costa Rica and is developing opportunities in Asia. When it comes to managing employees abroad, Conchie does so with “constant contact, a lot of love and living wages.”

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