Photo caption: Carmen Castillo, CEO, SDI International & IWEC Co-Chair
Wendy Lieber, CEO Content Bacon
IWEC Foundation interview of Carmen Castillo, CEO SDI International & IWEC Co-Chair interviewed by Wendy Lieber, 2022 IWEC Awardee & CEO Content Bacon.
They discuss the state of women entrepreneurs and the progress they have made while recognizing there is much more to do!
IWEC is celebrating its 15th Annual Conference next week, featuring educational content and honoring 41 successful women business owners from around the world.
About Carmen Castillo
President and CEO of SDI International Corp, a global Hispanic woman-owned procurement and professional services outsourcing provider specializing in managing and optimizing non-strategic spend. Member of Concordia’s Leadership Council and Nominations Committee. Member and Past Chair, United States Hispanic Chamber of Commerce (USHCC). Vice-Chair, International Women’s Entrepreneurial Challenge (IWEC). Member, Council on Foreign Relations (CFR). Advocate for women- and minority-owned business.
About Wendy Lieber
Wendy Lieber is the entrepreneurial cofounder and CEO of ContentBacon, an inbound marketing resource that builds brands people know, like, trust, and buy from. Wendy has a passion for helping customers figure out and communicate their stories and their “whys” so that it resonates with target audiences. Content is her 2nd start-up. Prior to Bacon, she led her first company, Athena Marketing, a small boutique strategic marketing agency, for fourteen years. Her focus helps clients use marketing strategies to enhance the value of their business. Wendy is a member of Entrepreneur’s Organization and a Board of Trustee for Women in Distress.
