Social media is an invaluable tool to help businesses grow their brand awareness and customer base.
Women-owned businesses should use it to highlight the unique aspects of their businesses as well.
By Ryan Ayers, for www.business.com
Women have not always had the easiest path to enter the realm of entrepreneurship and gain economic independence. Fortunately, as innovations such as the internet increasingly become part of the fabric of society, these determined women have found success in business using social media. Women across every ethnic group and industry can learn from their phenomenal example and grow their own businesses with online tools.
If you want to grow your business, social media could be a key factor in your success. Here’s what you need to know about how social media marketing can help women-owned businesses reach their key markets.
Women’s entrepreneurship around the world
Women who have historically been discouraged from working outside the home or building independent businesses are beginning to find success by building microbusinesses that rely on online tools like social media. Indonesian women, in particular, rely on social media for attracting the attention of new customers – 63% of these enterprises used sites like Instagram and Facebook for promotion.
Women all over the world are beginning to realize their true potential, for a number of reasons. Social media allows female entrepreneurs to connect not only with other women who are building businesses, but with their ideal customers, who are often also women. [Read related article: 5 Feminine Traits That Make Leaders Great]
Because the internet has made entrepreneurship newly accessible for millions of women around the world, we’re seeing a welcome surge in women-owned businesses globally. Last year, 163 million women became entrepreneurs and started businesses, causing the rate of entrepreneurship among women to go up 10%. While not all of these businesses will succeed over the long term, many women are creating sustainable enterprises that are continuing to grow.
