We all need to keep up with market shifts and industry changes to stay out in front of our competition.
We just need to know the five trends women business owners need to know and what really matters today – and act on it.
By Julie Niehoff for Forbes Women
Photo: ISTOCKPHOTO-PEOPLEIMAGES
Based on what I’ve seen, there are five trends women business owners should embrace ASAP to stay current and keep winning the day.
Trend 1: Hire Help for Hiring
We’re experiencing the most competitive labor market in 20 years. Companies large and small are turning to experts to help source and sign quality candidates. For big brands, that means bringing in a consultant.
Beth Smith, author of Why Can’t I Hire Good People? Lessons on How to Hire Better, talks about the importance of the interview process, methodology behind sourcing candidates and the shift away from just looking at education and experience.
“The myth is that a low unemployment rate means that there is no talent,” Smith says. “The talent is out there—they are just working for someone else, so the recruiting process can take longer.” That’s why it’s become very important for companies to stand out and demonstrate that they have something very special for top talent to make a move.
Smaller organizations are turning to tools like Indeed, Zip Recruiter and WizeHire.com to lure quality talent. “The market is definitely more competitive in 2019 and businesses that are succeeding, especially smaller ones, are focusing on expanding their criteria when it comes to hiring,” says WizeHire.com Co-Founder Sid Upadhyay.
He explains that it’s important to understand the motivators behind any role—to consider what kind of person is best suited to that job—so you can look outside the box for the best talent.
One obvious step—write a better job description. Set expectations and lay out what success looks like. You need to be crystal clear if you’re going to secure top talent.
