by DANA ALOMAR
For Arab News
DUBAI: Women entrepreneurs in the UAE are creating ripples in the economy, empowering other women, and breaking stigmas by building thriving businesses in a male-dominated world.
One of the leading lights of this movement is UAE-based woman entrepreneur, the CEO and founder of Tashas Group, Natasha Sideris. A psychology student and a culinary specialist, Sideris has been spicing up the UAE’s food scene since 2005 when she launched the company.
The company owns four restaurant brands: Tashas, Flamingo Room by Tashas, Avli by Tashas and Galaxy Bar. These brands are guided by three core principles: Beautiful food, stunning environments and engaging service.
Sideris’s journey was nothing short of a miracle because she had no track record or proof of concept to claim while she was setting up shop and the lenders were generally hesitant to release funds. She persevered for 23 years and reached a position that inspires many other women to follow.
“We now have 21 restaurants across South Africa and the United Arab Emirates,” said Sideris while adding that it’s not an easy path for young women interested in business because of the long hours. Still, the industry is rewarding if one could break the glass ceiling. Sideris will soon be widening her circle of influence by launching her restaurants in Saudi Arabia.
