The Coca‑Cola Company is proud to support the launch of Rise Up Crowdfunding. The equity crowdfunding portal empowers investors from the general public to invest in women and minority-owned small companies and startups looking to raise capital.

Coca‑Cola’s commitment to supplier diversity focuses on maximizing procurement opportunities and proactively engaging and building partnerships with diverse suppliers.

The Rise Up Crowdfunding funding portal offers a new solution for business owners to gain access to a process for raising capital from the crowd, which could be a community of their customers, fans, followers, and the general public. And if successful, it could help them gain a supplier diversity contract.

“Coca‑Cola’s purpose is to refresh the world and make a difference, and we share Rise Up’s Crowdfunding’s mission to support businesses and underrepresented groups within the communities we serve,” said Fernando Hernandez, Senior Director, Supplier Diversity, The Coca‑Cola Company. “This much-needed resource can, in many cases, help small businesses scale up or expand their operations, open new locations and grow their brands.”

Be sure to check out the opportunities and to spread the word!