Study Funded by Wells Fargo for How Women Invest

Research and report prepared by Ventureneer and CoreWoman

Research Shows Women are an Untapped Source of Funding for Startups and Can Lead to a Stronger and More Equitable Economy

A few findings:

  • Women offer immense opportunities for wealth management firms. Women are

more likely to rely on their financial advisors’ input (45%) than men (31%); men

are more likely to manage their portfolios themselves (54%) compared to women

(45%).

  • Wealthy women are sophisticated investors. Women (37%) are much more likely

than men (18%) to mitigate investment risk by investing in startups to diversify

their portfolios.

  • Women want to do well by doing good. Women are more likely than men (51%

vs 39%) to invest in startups as a way to make an impact aligned with their

values, to make the world a better place and to close the gender gap (45% vs

23%).

 

SAN FRANCISCO – Oct. 4, 2022- With women poised to inherit the largest share of wealth

ever, a new report reveals how investing in startups can grow women’s economic power,

strengthen the economy overall, and narrow the gender wealth gap. How Women Invest, a

venture capital fund dedicated to shifting the VC landscape by supporting only women-led

companies and female investors, along with its sister organization, How Women Lead,

commissioned Ventureneer and CoreWoman for the first of its kind research to better

understand how to motivate more women to invest in startups.

For the full report, visit https://www.howwomeninvest.com/investresearchstudy