Montse Marti, CEO Martiderm, presents at Alibaba Conference in Italy
Tells her story of how she has been able to penetrate the Chinese market
On December 14th, IWEC Past Awardee Montse Marti, travelled to Milan Italy to participate in Alibaba’s presentation at the conference 3 years of Alibaba in Italy. Montse told her story of the introductions, challenges and successes in expanding into the Chinese marketplace.
Congratulations Montse!
“In China nobody had much interest in skin care, but thanks to Tmall Global a Spanish company has managed to create a new need, a very fruitful business and a market that did not exist and with much success.” Thus began his exhibition Jet Jung, president of Tmall , the ecommerce for SMEs of Alibaba, (the Chinese Amazon) his speech at the Retail World Congress that is being held in Madrid.
The company in question is the Catalan company MartiDerm, a company specializing in anti-aging cosmetics that can be considered an example not only in the conquest of China, but also in adaptation, internationalization and embrace of new technologies.
Its origin goes back to the family pharmacy that José Martí Toropened in 1952 in Barcelona. That establishment began to specialize in personalized dermatological formulas. Decades after their commitment to R & D allowed them to put on the market one of their flagship products: the first ampoules of Proteoglycans with Vitamin C , against the aging of the skin of which there are now seven different versions. One of them exclusive for China.
In 1997, the new generations of the family founded the Martí Tor laboratory and created the brand that now triumphs in China, MartiDerm. After a decade growing at an average of 22% per year, as they explain in the company, in 2015 they decided it was time to bet on making their brand global. “We aim to enter 10 countries every year,” explains Diego Martínez, international sales director at MartiDerm.
