by Jori Hamilton is a freelance writer from the Pacific Northwest. She has a passion for writing about digital marketing, cybersecurity, and sustainability. You can find her on Twitter as @hamiltonjori
For Rasa IO
Email marketing has its own set of challenges. Adding your customers’ shrinking attention span to that list of challenges hardly seems fair, but it’s real.
You’ve got some serious competition out there if you’re hoping to keep your customers focused on your emails over the hundreds hitting their inboxes each week.
If you’re wondering how to handle your customers’ shrinking attention spans and high expectations for email content, you’ve come to the right place. Here’s how e-mail marketers can cater to their customers’ short attention spans.
Learn Your Customers
We’re not talking about simple demographic information. We’re talking in-depth consumer psychology. We’re talking about learning your customers’ deepest desires, most pressing needs, behaviors, feelings, and motivations that influence their actions regarding emails.
Find out:
- If your customers even like email content
- Why do your customers open emails
- Why do they end up tagging an email as spam
- What motivates them to click on particular CTAs
- How to get your customers to read an entire email
- If they prefer written content, visual content, or a combination of both
- What makes a customer sign up for your email list
- How your customers first learn about your email list
- What makes your customers actually engage with emails, not just read them
