by Nielson
Every data point matters along the funnel, from the first touchpoint driving awareness to the final sale. Only a fully balanced marketing strategy can help monitor, strategize and optimize a plan to maintain ROI while simultaneously building a brand audience for future growth. Nielsen has a longstanding legacy of helping advertisers understand the drivers of both their short- and long-term marketing objectives, while at the same time helping media sellers understand the full-funnel value of their platforms.
Advance your media strategy with insights into full-funnel marketing tactics that drive short-term gains and build demand for tomorrow.
Brand
With more consumer choice than ever, brand success is often determined by building strong emotional ties. Create smart strategies with Nielsen by uncovering how advertising influences consumer attitudes. Measure key performance indicators—including awareness, consideration and loyalty—to understand how well your campaign is working across platforms, markets and touch points.
