Join the webinar…

https://on.emarketer.com/Webinar-20220524-Swrve-TechTalk_BusRegpage?Source=NEW104.html

Live Date: May 24, 2022
Time: 2pm ET / 11am PT

With the majority of customer experiences (CX) taking place on mobile channels, success is judged by metrics like open rates, clickthrough rates, and conversions. But the rules of mobile engagement are changing.

In fact, Swrve research found that roughly 96% of users don’t engage with mobile push notifications and 57% of users said they unsubscribe from brands that send “too many messages or updates.” With that in mind, how do mobile marketers and app teams engage and connect with users?

Discover the state of mobile when you join this eMarketer Tech-Talk Webinar with Swrve’s chief strategy officer. You will learn:

How retailers can improve push rates, mobile marketing, and digital CX

Why measuring your app’s value by open rate and clickthrough rate may be wrong

How brands can improve personalized messaging and incorporate mobile data into other channels to improve personalization